本文摘要：Worldwide tablet shipments dropped 4.6% in the first quarter from a year ago, according to NPD DisplaySearch, though the reports author says that pocket of the tech sector see improved profits as average prices are expected to climb.市场调查机构NPD DisplaySearch称之为，全球平板电脑出货量今年一季度同比上升了4.6％。

Worldwide tablet shipments dropped 4.6% in the first quarter from a year ago, according to NPD DisplaySearch, though the reports author says that pocket of the tech sector see improved profits as average prices are expected to climb.市场调查机构NPD DisplaySearch称之为，全球平板电脑出货量今年一季度同比上升了4.6％。不过，报告编写者也回应，平板电脑市场的利润率将有所提高，因为平板电脑的平均价格未来将会上升。

NPD DisplaySearch reported tablet shipments totaled 56.3 million units in the first quarter, down from 59 million a year ago. The slowdown threatens to drag lower the overall mobile PC market, with many major brands including Apple Inc. (AAPL), Google Inc. (GOOG), and Amazon.com Inc. (AMZN) reporting fewer tablet shipments. Samsung Electronics Co. (SSNLF) only posted a 2% increase.NPD DisplaySearch称之为，今年一季度平板电脑总出货量超过了5630万台，高于去年同期的5900万台。经济快速增长上升恐将拖垮整个移动PC市场，许多大品牌，还包括苹果（Apple Inc.）、谷歌（Google Inc.）以及亚马逊（Amazon.com Inc.）都报告称之为平板电脑出货量增加。三星电子（Samsung Electronics Co.）的平板发货量虽然有所增加，但增幅也仅有为2%。It was the first year-over-year decline DisplaySearch has reported since it began tracking such figures in 2011. The decline leads some to wonder: whats next? Some tech observers had hoped the much-hyped wearable category would be the next pocket of scorching growth though NPD earlier this month predicted that market would begin to slow down quickly.DisplaySearch自从2011年开始追踪平板电脑发货量，这是它第一次公布报告称之为这个数字同比经常出现了下降。

人们不已想要告诉，接下来的走势不会怎么样？一些科技界仔细观察人士期望，油炸得正热的可穿着设备能沦为时隔平板之后的下一个快速增长热点。不过，NPD本月早些时候预测，可穿着设备市场的发展迅速就不会开始滑行。Richard Shim, senior analyst for DisplaySearch, told Fortune that while tablet sales fell in the first quarter, the overall consumption of hardware devices continues to increase.DisplaySearch高级分析师理查德o西莫告诉他《财富》杂志，虽然平板电脑销量一季度有所下降，但硬件设备的整体销量将持续增长。

What we are witnessing is a shift in the personalization of mobile devices, Shim said. We are moving more toward a convenience-based consumer experience. The device is becoming more intertwined with the user.西莫说道：“我们眼下看见的是移动设备个性化的改变。我们于是以朝着执着便利性的消费体验迈向。设备与用户的关系正在显得更加盘根错节。”With tablet sales slowing, Shim expects manufacturers will focus less on volumes and more on margins and revenue. He expects average selling prices will pick up. Shim also sees greater diversity of screen sizes and improved resolution--both trends that could inspire greater consumer interest and loftier selling prices.随着平板电脑销售上升，西莫预计，制造商将仍然执著于销量，而是更好的注目利润和营收。

西莫预计，平板的平均值售价不会下降。他还回应，屏幕尺寸将更加多样，屏幕分辨率也将提升，这两种趋势未来将会提高消费者的兴趣，推高平板的售价。That trend can put the tablet industry on a path toward improved profitability. Shim expects those higher quality devices--with larger screens and greater resolution--will mainly be sold in mature markets, as the industrys players continue to roll out low-cost devices in emerging markets.这个趋势未来将会使平板电脑产业踏上提高利润率的道路。

西莫预测，那些高品质的设备，也就是屏幕尺寸更大、屏幕分辨率更高的设备——将主要在成熟期市场销售，同时，各生产厂商将之后在新兴市场发售低成本设备。

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